The hottest new trend of healthy food packaging ab

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New trend of health food packaging abroad

foreign countries attach great importance to the packaging of health food, mainly in material structure and decoration design

I. material and structure:

1. Glass container packaging - because there is no release of ingredients from glass materials, it can pollute food. At the same time, the plasticity of glass is good, and it can cast all kinds of bottle shapes. Although glass containers have defects such as high cost, easy to break and bottle weight, they are still popular in the European market. For example, honey, germ oil, sunflower seed oil, jam, fruit juice and health drinks in natural foods are still widely packaged in glass containers

2. Anti pollution packaging - since a cold drug adulteration case occurred in the United States, the government has stipulated that all drugs sold directly over the counter must be changed to anti pollution packaging. That is, the packaged drugs must leave obvious traces after opening and sealing. In addition to drugs, food and beverages sold on open shelves in supermarkets also actively set up the causes and troubleshooting methods for such failures: (1) hardness meters are not installed with level meters to prevent pollution packaging, including the design of various anti-theft covers and anti unpacking label seals, which are marked with "do not accept and use if the seal is damaged". Carton graphene is a derivative of graphite (usually used in pencils and dry lubricants), and the opening is sealed with transparent film

3. Aseptic packaging -- invented by Tetra Pak packaging company in Sweden, it uses roll coated plastic paper, which is actually disinfected by hydrogen peroxide disinfectant, then disassembled into tubes, and then injected into products that are instantly sterilized at ultra-high temperature. The carton is firmly sealed under the liquid level, and there is no air or bacteria in the carton. It can be kept fresh for three months without refrigeration

4. Multi layer composite flexible packaging -- that is, using the barrier characteristics of several different films to gas and water vapor, learning from each other to form a multi-layer composite flexible packaging. This kind of package is suitable for healthy foods such as high fiber, low calorie, high protein and low fat soup powder. The food packed in multi-layer composite bags has good sealing performance, moisture-proof, light proof and fragrance preservation, and can be stored for 39 weeks. High fiber biscuits and fruit juice bars containing vitamins are also packed with aluminum-plastic composite materials, with both ends heat sealed

II. Decoration design:

1. Serialization and sense of integrity - healthy food generally appears in the form of series products, so the decoration design can also save the experimental results by itself, and all adopt serialization. For different kinds of food with the same brand, the font, layout and style are unified to enhance the visual effect. The color, aroma and taste of different kinds of food are generally distinguished by color codes. For example, the same brand of fruit juice candy has five kinds of fruit flavors. Orange flavor is orange, fruit, honey, walnut flavor is purple, fruit, walnut flavor is green, sesame flavor is brown, apricot flavor is apricot yellow, and other trademarks, fonts, and picture styles are unified, which not only has a sense of integrity, but also can be distinguished in visual effects

2. Color and pattern -- for healthy food with low calorie, low cholesterol, micro sugar and thin salt, the early design generally has light color, and even takes white as the main tone, suggesting that the product will not make people fat or stimulate high blood pressure, and will lead to dirty diseases. Due to such use of color, it gives people the illusion of "Puritan food", so it gradually turns into the warm color series used for food. However, the packaging of health supplements, such as vitamins, calcium, zinc, selenium, seaweed, cod liver oil, sunflower seed oil, garlic oil, evening primrose oil, etc., is generally still based on creamy white, ivory and other elegant colors

the packaging picture of health food is generally simple in composition, mainly to show the natural realism, so it often adopts the pastoral style, such as pasture, fruit, ears of wheat and other realistic field images to show the natural ecology of the product

3. Description and marking - the nutritional components indicated on the package of health food should be approved by the competent unit, especially the effect should not be exaggerated at will. All countries have regulations on the health characteristics of food. For example, the labeling regulation of sodium content in food recently released by the U.S. Food Administration requires that the sodium content or salt content of food be marked on the label of food packaging, and stipulates that "low sodium" can be marked only when the sodium content of each food is less than 35 mg, and "no sodium" or "no salt" can be marked only when the sodium content is less than 5 mg. In France, the caloric rule of food stipulates that "low calorie" is allowed only when each food does not exceed 300 calories. The signs of health characteristics are generally arranged on the focus of the line of sight on the front of the package, which is very eye-catching. Trademark, product name, health characteristics, physical image and capacity have become the five elements of healthy food picture design. In order to facilitate the production and marketing of healthy food, lakhal laboratory in London, UK, has designed a set of "symbolic signs of healthy food". In addition, the ex factory date and expiry date must be indicated on the package

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